In yet another sign markets could be turning toward value, the active value ETF TVAL has added a quarter billion dollars in net inflows over just the last month. Rising uncertainty, market sell-offs, and lingering concentration risk could contribute to that interest. What, then, about the fund is drawing that attention, and what factors are driving those flows?

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Why might value be getting attention? As mentioned above, market sell-offs have likely caused fear to spike among investors and market watchers. More than that, however, an overvalued market has loomed over portfolios for some time, hitting new heights in the last six months. With just a few firms having driven so much of 2024’s returns, concentration risk also lingers in the background. Those factors may be speaking to value’s appeal and the long way down facing the frothiest growth names.

Active Value ETF TVAL’s Inflows

That’s where an active value ETF like TVAL can play a role. The T. Rowe Price Value ETF (TVAL) charges a 33 basis point fee. The strategy invests in firms that appear to be undervalued by key metrics like price/earnings ratio, dividend yield, undervalued assets, and more. Typically focusing on larger firms, TVAL leans on T. Rowe Price’s fundamental research capabilities. That can help it find opportunities that passive value strategies might miss.

The fund picked up $286 million this month, per ETF Database data. At the same time, it has also performed well, returning 14.5% over the last year, per T. Rowe Price data as of December 31. Per YCharts data, TVAL has outperformed the S&P 500 Total Return index YTD.

Taken together, the fund’s flows momentum could speak to its case for the year ahead. Undervalued firms could be poised to offer greater durability amid tariff instability. With many investors perhaps overexposed to growth, tech-type names, TVAL could provide a strong option to diversify and boost portfolios.

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