Goodyear Celebrates the Road to the National Championship Through the 89th Goodyear Cotton Bowl Classic With Innovative Tire Art Honoring The University of Texas and The Ohio State University

Intricately designed, handcrafted sculptures feature new Goodyear Assurance WeatherReady 2 tire tread

AKRON, Ohio, Jan. 9, 2025 /PRNewswire/ — Goodyear (NASDAQ: GT) will return to the iconic Goodyear Cotton Bowl Classic in 2025 with an exciting blend of tradition, innovation, and cutting-edge technology. Continuing its decades-long connection with college football, Goodyear’s involvement in the 2025 College Football Playoff Semifinal at the 89^th Goodyear Cotton Bowl Classic will feature a tribute to the passion and energy of the game through dynamic tire art, on-site activations and a showcase of its newest tire technology.