In a surprising development, NFT brand Doodles announced the launch of its official token, DOOD, on the Solana blockchain. In addition to Solana, Doodles has plans to bridge the DOOD token to the Base network.
Doodles To Launch DOOD on Solana
In a recent X post, Ethereum NFT brand Doodles introduced its official token, DOOD. As per the announcement, the DOOD token will initially launch on the Solana network, with future expansion plans to Ethereum’s Layer-2 Base.
Notably, Doodles is a collection of 10,000 generative NFTs minted on the Ethereum blockchain. According to the X post, Doodles is an “onchain, world-building collective, driving billions of views across our animations, short films, and partnerships with the biggest brands in the world.”
Reportedly, Doodles will roll out DOOD with a supply of 10 billion tokens. Out of the total supply, 68% will be allocated to the Doodles community. To be specific, the platform allocates 30% to the community and reserves 25% for its ecosystem fund. The remaining DOOD tokens will be distributed among the team (17%), “new blood” (13%), liquidity (10%), and the company (5%).
Scott Martin Steps in as New CEO
In late January 2025, Scott Martin took the reins as the new CEO of Doodles. He wrote, “We’re moving to a vision with a strong bias for risk, disruption, radical transparency and the authenticity that made us who we are in the first place.”
i am stepping in as CEO of doodles
we’re moving to a vision with a strong bias for risk, disruption, radical transparency and the authenticity that made us who we are in the first place
ideas transform societies. today, the disruptors come in many forms: NFTs rewriting… pic.twitter.com/Mk7G22vTMI
— burnt toast (@burnttoast) January 28, 2025
Recently, Martin narrated the platform’s journey, explaining their struggle to please crypto-native holders. He stated, “We’re trying to be a bed and a couch. And ultimately, it’s uncomfortable.”
Based on his statements, it appears that the DOOD token launch is Doodle’s effort to re-engage with the community after a series of unsuccessful projects. Martin cited Doodles’ partnership with Rubik’s Cube as a failed strategy, where selling digital wearables for avatars was a misguided move.
Calling attention to the DOOD launch, Martin posited that the token would hit the market initially as a memecoin. However, he intends not to call it a memecoin. He further added that DOOD would evolve into a “utility coin” powering a gamified Doodles ecosystem, once US securities laws are navigated. The US Securities and Exchange Commission (SEC) is currently considering an overhaul of crypto regulations.
Doodle’s DOOD Follows Memecoin Frenzy
Notably, Doodle’s launch of DOOD coincides with the growing memecoin craze, amplified by the buzz around Donald Trump’s TRUMP token. Moreover, it also aligns with the rising memecoin trend in the NFT market, with Doodles joining popular projects like Pudgy Penguins and Azuki.
In December 2024, Pudgy Penguins launched its memecoin, PENGU, sparking widespread attention. Soon, the PENGU token skyrocketed in value, yielding substantial profits for investors. Similarly, in January 2025, Azuki announced the launch of its cryptocurrency, ANIME.
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