Macy’s Inc. ((M – Free Report) has confirmed the closure of 66 underperforming stores as part of its Bold New Chapter strategy announced last February. This initiative aims to restore the company’s path to sustainable, profitable sales growth by closing around 150 low-performing locations over the next three years. These closures will help Macy’s shift its focus to investing in the remaining 350 “go-forward” stores through fiscal 2026.
The closures are part of M’s broader effort to adapt to evolving consumer behavior and a competitive retail landscape. With customers having endless options in where and how they shop, Macy’s aims to meet their expectations by delivering improved in-store and online experiences.
M Stock Past Three-Month Performance
Image Source: Zacks Investment Research
Macy’s Focus on Stronger Stores & Retail Innovation
The Bold New Chapter strategy focuses on channeling resources to enhance the performance of the company’s most productive locations. Investments in the First 50 pilot stores have already demonstrated significant success, achieved three consecutive quarters of sales growth and set new records for customer satisfaction. These stores showcase improved product assortments, upgraded services and a modernized shopping environment.
Building on these results, Macy’s is implementing similar upgrades across its go-forward locations to ensure a consistent and elevated customer experience nationwide. At the same time, the company is strengthening its digital capabilities to provide a seamless connection between physical stores and online shopping platforms, catering to the diverse preferences of its customer base.
M Supports Customers Through Transition
While the decision to close stores is never easy, Macy’s remains committed to supporting customers throughout this transition. Tools like the Customer FAQ and Store Locator available on its website are designed to provide clear and detailed information about go-forward stores, helping customers stay informed and connected to the brand.
M’s approach underscores the importance of transparency and a customer-first mindset. By reallocating resources to its strongest locations and digital operations, the company is positioning itself for long-term success while maintaining a focus on delivering value and convenience to shoppers.
Macy’s Poised for Sustainable Growth
In 2025, this Zacks Rank #3 (Hold) company is well-prepared to build on the momentum generated by the Bold New Chapter strategy. By focusing on high-performing stores, enhancing digital platforms and continuously improving the shopping experience, Macy’s is creating a stronger foundation for growth in an increasingly dynamic retail environment. This comprehensive plan reflects Macy’s commitment to innovation, operational excellence and meeting the evolving customer needs.
In the past three months, shares of this omnichannel retailer have gained 1.6% compared with the Zacks Retail – Regional Department Stores industry’s 6.1% growth.
Stocks to Consider
We have highlighted three better-ranked stocks, namely The Gap, Inc. (GAP – Free Report) , Abercrombie & Fitch Co. (ANF – Free Report) and Deckers Outdoor Corporation (DECK – Free Report) .
Gap is a premier international specialty retailer offering a diverse range of clothing, accessories and personal care products. It presently flaunts a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for Gap’s fiscal 2025 earnings and sales indicates growth of 41.3% and 0.8%, respectively, from the fiscal 2024 reported figures. GAP delivered a trailing four-quarter average earnings surprise of 101.2%.
Abercrombie is a specialty retailer of premium, high-quality casual apparel. It currently sports a Zacks Rank of 1.
The Zacks Consensus Estimate for ANF’s fiscal 2025 earnings and sales indicates growth of 69.3% and 15%, respectively, from the fiscal 2024 reported levels. ANF delivered a trailing four-quarter average earnings surprise of 14.8%.
Deckers is a leading designer, producer and brand manager of innovative, niche footwear and accessories. It sports a Zacks Rank of 1 at present.
The Zacks Consensus Estimate for DECK’s fiscal 2024 earnings and sales indicates growth of 13.6% and 13.8%, respectively, from the year-ago actuals. DECK delivered a trailing four-quarter average earnings surprise of 41.1%.
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